If you are a webmaster, what is it that you expect for your websites? If your answer is anything other than traffic, you should do some rethinking! Naturally, there can be other valid webmaster's inclinations such as developing your site into an authority site, or generating revenue (can't fault that one). But, the backbone of thriving websites is traffic - lots of it. Relevant traffic. Traffic that converts. Traffic that is natural.
But is there any mechanism whereby we can get traffic? The first school of traffic generation relates to the fundamental dictum of "build a good mouse trap and the world will beat a path to your door." Of course there is bound to be significant doubt about what constitutes a "good mouse trap." But the idea has its merits. If you already have a good website, and can promote it, you will be able to generate traffic.
But it is a sad state of affairs that instead of following the principal of "build a good mouse trap and the world will beat a path to your door," some website owners rely on "build and they will come." This is the passive approach to website traffic generation. Sure, it is not as though you will not get any traffic, but you are leaving a lot of money on the table. And that is not a good thing. Instead of having your finger in too many pies, you must target only as many sites as you can actively promote. Sounds like a bunch of common sense, right? Actually, it is not so common to see this basic principle being followed.
Then there are those who will buy traffic. Ask a webmaster and usually they will find the idea of buying traffic detestable. The reason for this is that the sites that sell traffic do it by using paid surfers, auto-surfing programs, pop-ups, pop-downs, etc. This leads to a drop in the quality of the traffic to the extent that it becomes nearly inconsequential.
Of course, an excellent answer for traffic is search engines. In case you can get search engines to rank you decently, you can expect to get ample traffic from search engines. But target only the few big ones - Google, Yahoo, MSN, Ask probably constitute well in the excess of 90% of all search engine queries. Having a marvelous site with great content, great navigation and many links from reputed sites is a great way to get a hold of good ranks in search engines.
About AuthorThe author Ajeet Khurana recommends Online Opportunity, Squidoo, and Search Engine Optimization Overview.
Source: ArticleTrader.com
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