|
Online Lead Generation, a new strategy for internet marketing |
A new strategy for Internet marketing which is growing in popularity is online lead generation, also known as lead-gen or co-registration.
According to the Internet Advertising, spending for online lead generation grew to more than $1.3 billion in 2006. That's a 73 per cent jump in one year, making it the fastest-growing segment of online advertising spending.
In the traditional online marketing, adverts lead the potential customers to websites but in this co-registration strategy, companies can be paired up with customers who have expressed an interest in what the company's selling.
The fact that customers and businesses are "paired up" means that "online business dating" would be a far better name. But despite the amusing terminology, there may be a real future in this methodology.
However, it's not all love at first sight - there were abuses during online lead generation's early days, with marketers skeptical of the effectiveness of leads gained through deceptive offers and indeed some legal concerns over privacy violations and false advertising.
So will online lead generation have a successful relationship with online marketing or will it just be another hype-filled but short-lived love affair?
Author of this article is associated with internet marketing and website promotion services. <a href="http://www.viteb.com">Hire SEO expert</a> for his expertise in SEO/SEM and ecommerce industry makes this article more informative. Many articles have been published on web design development, <a href="http://www.viteb.com/search-engine-optimization/">SEO services</a>, and online advertisement in various article directories.
Read more at: . |
