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3 Ways to Use Online Content To Jump Start Holiday Sales |
Economists remain glum about the predicted holiday sales, indicating that many people will play Scrooge instead of Santa. In fact, 2008 may bring the worst holiday sales since the recession the US experienced in 1991. To combat the predicted slump, major retailers have already launched many of their holiday online content campaigns, even before the fall leaves have changed color.
Never mind waiting until Black Friday. To jump start your business, it is important to strategize against the dismal predictions. By starting early with your online content campaigns, you can help fill your company's stockings with profits by the close of the year.
September is the new November for online content marketing
With major companies like Target and WalMart already launching their holiday promotions, online retailers should take advantage of September to initiate online content marketing campaigns. With 100 days until Christmas, you can take steps to strengthen your SEO and search results with targeted keyword content writing, followed by mailing newsletters to your email customer list.
In September, you should focus on building SEO content on both your website and blog. Hire a freelance writer to revamp your product descriptions with important keywords and converting copy. Keep in mind that Google's update is in late October, and the efforts you take to publish additional articles and fresh content can give your website a powerful push come Christmas.
Once you have your SEO affairs in good order, commission your freelance writer to begin composing your newsletters or marketing emails. Keep in mind that the content in newsletters always bode well with your readers, as they appreciate the valuable information and advice you provide. Thus, your marketing messages are guised through helpful knowledge — which translates into more sales. If you have not published a newsletter for your business yet, this is the perfect time to start.
Have your freelance writer include promotions and sales in your early seasonal newsletters. By encouraging your customers to shop early, you can capture their holiday dollars before their budgets fall short in November and December. Given the cost of gas and shipping costs this year, free shipping promotions should bode very well for increased sales.
Shine in your personalized attention
Both the luxury retailers and discount chains are fighting for a piece of the smaller economic pie, and the companies that will win out this season are those that shine through personalized attention. Think about what company you would choose — one that sells candles, or one that will give complimentary monogrammed gift wrapped candles? Would you buy your Bluetooth headset through any electronics company, or one which offers a free $15 gift card that is perfect for giving to a friend for Christmas?
By offering services and promotions that go beyond the standard fare, you can capture more holiday dollars with your personalized attention.
Entice your customers with a budget-friendly gift guide
According to a recent CNN/Opinion Research Corporation survey, almost 75% of Americans believe the economy is not sound. These are the same consumers who will be tightening their budgets this holiday season. Help your consumers stretch their Santa dollars by creating budget-friendly gift guides. With $10, $25, and $50 markers, you can appeal to thrifty gift-giving and boost your sales. Free gift wrapping and free shipping will be two important promotions this year that will entice consumers to spend their stocking money.
To make your holiday sales this year jolly, take advantage of your online presence. While consumers are worried about gas prices, capitalize upon the great "deals" that can be enjoyed online — and you will come out ahead of the brick-and-mortar retailers. By starting with your SEO content writing in September, followed by marketing newsletters filled with holiday promotions, you are well on your way to a jolly bottom line this year.
Discover how the right content can optimize your company’s revenues by visiting our Business Guides <a href="www.CommunicateBetter.org">CommunicateBetter.org</a> offers powerful <a href="http://communicatebetter.org/category/example-articles/">freelance writing</a> services, whether you need valuable ghostwritten articles or engaging, converting web copy.
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